India, Sep 09 : The Board of Control for Cricket in India (BCCI) has announced Campa, SBI Life and ChatGPT as its new associate partners for India’s home cricket seasons from September 2026 to March 2028.
The three partner agreement is reportedly worth more than Rs 130 crore, marking a significant increase from the previous commercial cycle. The partnership will begin with India’s home series against the West Indies, scheduled to start on September 27.
BCCI secretary Devajit Saikia welcomed the new partners, saying their varied presence would help create new ways of engaging cricket supporters.
The board has also reviewed India’s future schedule, with an emphasis on improving player workload management. The revised approach is expected to provide greater recovery time between series and better acclimatisation opportunities during overseas tours.
India are scheduled to play seven Tests, 14 ODIs and 16 T20Is before the next IPL season, alongside their participation in the Asian Games.