Jammu, 25-11-2023 : The annual ‘Jhiri Mela’ attracts over one million devotees each year, drawing participants from across India, particularly from Punjab, Haryana, Himachal Pradesh, Uttar Pradesh, and Rajasthan. Since 2000, a significant highlight of this cultural gathering has been the staging of mega theatre shows portraying the life and sacrifice of ‘Bawa Jitto,’ a farmer hero and devoted follower of Shri Mata Vaishno Devi. This exceptional theatrical production, created, designed, and directed by Balwant Thakur, has become a unique cultural phenomenon, showcasing the 15th-century saga of ‘Duggarland’ to audiences exceeding fifty thousand.
Balwant Thakur’s initiative goes beyond merely educating audiences about ‘Bawa Jitto’s’ life. It serves as an opportunity to expose spectators to the rich cultural traditions of Duggarland. The play is presented in the Dogri language, incorporating the diverse traditional cultural expressions of the region. Using advanced methodologies, including video projections, Natrang ensures that this live presentation reaches a massive audience, contributing significantly to the dissemination, preservation, promotion, and propagation of the region’s rich cultural heritage.
Despite Balwant Thakur’s appeals to the government to recognize Jammu’s unique cultural potential, substantial support and enthusiasm have been lacking. The Natrang team, however, persists with its mission, organizing two to three shows of ‘Bawa Jitto’ annually during the Jhiri Mela. Although Balwant Thakur has been pushing for the development of a permanent open-air stage with international standards, progress in this direction has been limited.
The COVID lockdown briefly interrupted the staging of ‘Bawa Jitto,’ but this year marks the 23rd edition of the performance, scheduled for November 26th and 27th, 2023, at the main stage of Jhiri daily at 7 pm. While the Shri Mata Vaishno Devi Shrine Board has supported Natrang’s efforts by providing a grant under its social responsibility, a defined futuristic approach and the required will are essential to elevate Jhiri Mela into a global destination for live cultural events.
Tourist trends are evolving, with cultural tourism gaining prominence. The Jammu and Kashmir Government needs to recognize and capitalize on rare opportunities like the ‘Bawa Jitto’ performance to transform Jhiri Mela into a world-class cultural destination. Balwant Thakur’s extensive exposure to major world cultural events has shaped ‘Bawa Jitto’ to possess global appeal. The production, based on the art of visual poetry, transcends language barriers, incorporating ethnic music, traditional dances, and mesmerizing performances.
‘Bawa Jitto’s’ story narrates the age-old saga of landless farmers exploited by landlords, with Jitto’s struggle against injustice culminating tragically in his sacrifice and his daughter’s immolation. Natrang’s efforts not only revive this 15th-century folk tale but also encapsulate the vibrant cultural traditions of the region, contributing significantly to its preservation and dissemination.
Natrang Jammu, under the visionary leadership of Balwant Thakur, has made a selfless contribution to cultural preservation, promoting the rich legacy of language and culture. This endeavor is not only a testament to the cultural vibrancy of the region but also a lasting legacy that will be remembered by generations to come.