India, May 25 : Football discussions intensified across India after reports emerged regarding FIFA’s negotiations for broadcasting rights of the 2026 World Cup.
Online sports communities claimed that broadcasting deals worth nearly 30 to 35 million dollars are under discussion with Indian media companies.
Football’s popularity has steadily increased in India due to European league coverage, social media influence and rising youth participation in the sport.
Industry experts say securing premium broadcasting rights could boost football viewership further and attract more sponsorship opportunities for Indian sports broadcasters.