Sustainable tourism in Jammu and Kashmir has long been seen not just as a means of economic development but also as a way to reconnect the region with its natural wealth and cultural heritage. In this context, the recent developments in Gulmarg signal a significant shift in how tourism is being approached—holistically, sustainably, and with a clear intent to make it inclusive and forward-looking. The laying of the foundation for key projects such as the 726-meter ski drag lift at Kongdoori and the beautification of the pristine water body known as Seven Springs marks more than just physical infrastructure expansion. It reflects a deeper understanding that the future of tourism lies in creating experiences that are rooted in ecology, community engagement, and cultural relevance.
Gulmarg, with its breathtaking landscapes and storied history, has always held a unique place on the tourism map of the country. Yet, over the years, its potential as a global all-season destination has remained underutilized. The new wave of development, however, seeks to correct this imbalance. A renewed focus on sports infrastructure, particularly winter sports, will not only attract adventure enthusiasts from across the globe but also provide local youth with fresh opportunities in sports, event management, hospitality, and eco-tourism. By encouraging youth participation through initiatives like the Cyclothon flagged off during the event, the message is clear: this revival is as much about people as it is about places.The inspection of the nearly completed Gulmarg Convention Centre adds another layer to this tourism strategy. With its modern auditorium, meeting halls, guest rooms, and dining areas, the centre could well serve as a hub for conferences, cultural gatherings, and even international tourism expos. These efforts underscore the desire to transform Gulmarg into a multi-dimensional destination—one that doesn’t wind down after the ski season ends but offers something for every kind of visitor throughout the year. The inclusion of leisure spaces such as cinemas, cafés, and restaurants is a thoughtful addition, giving tourists more reasons to stay longer and explore deeper. Perhaps the most promising signal from this renewed focus is the mention of policy-level change—particularly the consideration of a dedicated Jammu and Kashmir Golf Development Authority. This proposed body would oversee the development and upkeep of golf courses not just in Gulmarg but also in Srinagar, Pahalgam, Sidhra, and other regions. Such professional management would bring much-needed synergy and accountability to the upkeep of these prized landscapes, ensuring they are both environmentally sustainable and appealing to international standards. The plan to restore Gulmarg’s lost golfing glory is ambitious, but it is rooted in historical precedent and a strong foundation laid by passionate patrons of the sport in the past.It is equally heartening to note that the revival is not just top-down. The acknowledgment and inclusion of local stakeholders—from ponywalas to hoteliers and artisans—show that the vision for Gulmarg’s transformation is community-centered. The assurance to address concerns of these groups in a phased and transparent manner is essential if the tourism sector is to thrive without marginalizing those who have historically depended on it for livelihood. Tourism, especially in ecologically sensitive zones, can be both a blessing and a challenge. How well it is planned and executed determines whether it uplifts or disrupts.As these projects move forward, one hopes the momentum continues. The infrastructure being built today must be paired with policy continuity, environmental safeguards, and a solid marketing push that places Gulmarg not just as a seasonal escape but as a year-round experience. Training local youth as guides, sports trainers, and tourism entrepreneurs can multiply the social benefits, while ensuring that the tourism footprint remains within sustainable limits.
The developments in Gulmarg are timely and necessary. They reflect an understanding that sustainable tourism is not just about attracting footfall, but about curating meaningful, inclusive, and ecologically responsible experiences. In a region that has so often found itself in headlines for conflict, this narrative of growth, collaboration, and vision is not just welcome—it is essential. If carried out with integrity and foresight, Gulmarg’s tourism revival can become a model not just for Jammu and Kashmir, but for the entire country.