Los Angeles, Apr 19: Major Hollywood studios are doubling down on franchise-driven content, announcing multiple sequels, prequels, and spin offs as part of their long term strategy to secure global audiences.
Industry insiders say the move reflects a shift toward “safe investments,” where known intellectual properties ensure higher returns. Upcoming projects span superhero sagas, sci-fi universes, and action thrillers.
Streaming giants are also entering the race, developing series based extensions of popular film franchises to retain subscribers.
While critics argue that originality may suffer, studios maintain that franchise storytelling allows deeper character exploration and sustained audience engagement.