14-2-223 : Yastika Bhatia and Renuka Singh Thakur, two additional female cricketers, have joined Hyundai Motor India Ltd’s roster of brand ambassadors. Smriti Mandhana, Jemimah Rodrigues, Shafali Verma, and Bhatia will be joined by Bhatia and Thakur. The company acknowledges these ladies as rising sports stars and believes they will spark the 2023 women’s cricket season.
For this, it has revealed the details of its upcoming “The Drive Within” ad featuring five female cricket players. It honours well-known female cricket players and is a tribute to their long hours of practise and adversity. The five distinct tales will highlight their inspiration and provide a platform for inspiring the nation’s up-and-coming athletes to win more awards for India. This campaign highlights the celebration of these world-renowned women cricketers and a monument to years of arduous training and challenges. The five distinct stories will highlight their inspiration and provide a platform for inspiring the nation’s up-and-coming sporting talent to win more medals for India on the international stage and uphold the honour of our wonderful nation.