India, May 25 : India’s sports economy is rapidly diversifying beyond cricket as investments rise in football, kabaddi, athletics and Olympic disciplines.
Sports analysts say corporate sponsorships and league based models have improved athlete visibility and infrastructure development across multiple sports.
Government-backed training initiatives and private academies are also helping young athletes gain international exposure. Industry observers believe India’s long-term sporting ambitions now extend beyond cricket centric revenue models.
The expansion of digital sports broadcasting and regional fan engagement is expected to strengthen the country’s overall sports ecosystem over the next decade.