05-12-2022 : Virat Kohli has been named the new brand ambassador for Indian tech company of smartwatches. The two domains that are thought to best represent the brand will be brought together by the new collaboration. According to the corporation, the cooperation will further contribute to growing consumer loyalty and trust. Leaders in the fields of cricket and smart connected lifestyles, respectively, are Noise and Virat Kohli. Additionally, Noise signed the brand ambassador because of Kohli’s period of super-athletes, which makes him the perfect fit for the company. The brand ambassador has always taken pride in his level of fitness.

Noise has claimed to have emerged as one of the strongest Indian brands in the smartwatch segment, reiterating its leadership for nine quarters. The brand’s journey demonstrates its consistency in delivery, ability to invent and reinvent, and mass appeal – attributes that India’s most popular cricketer Virat Kohli exemplifies.