HYDERABAD, Jan 20: Instagram has officially announced an extension of its maximum time limit for reels, now allowing users to create videos up to three minutes long. This marks a significant change for the Meta-owned platform, which had previously capped the duration of reels at 90 seconds. The update was shared by Instagram’s CEO, Adam Mosseri, through a video post on the platform. In his message, Mosseri stated, “You can now upload reels up to three minutes long. We’ve historically only allowed reels up to 90 seconds given our focus on short-form video, but we’ve heard the feedback that this is just too short for those who want to share longer stories. Hope this helps.”
This development comes as a response to growing demands from creators and users who have sought more flexibility to share in-depth and engaging content. By increasing the time limit, Instagram is positioning itself to better accommodate storytelling, tutorials, and other types of content that require more than the previously allowed 90 seconds.
Interestingly, this update follows a period when Instagram was vocal about the potential drawbacks of posting longer videos. Less than a year ago, Mosseri himself had cautioned users against posting videos exceeding 90 seconds, suggesting that such content could negatively impact its distribution on the platform. In April last year, during an event in New York, Mosseri presented a report that outlined factors that might limit a post’s reach. According to a report by The Information, the presentation specifically highlighted “Reels over 90 seconds” as one of the elements that could hinder distribution, alongside several other features.
The shift to three-minute reels signals a strategic change for Instagram as it adapts to evolving user preferences and competitive pressures. Platforms like TikTok and YouTube, which have embraced longer video formats, are likely influencing Instagram’s decision to offer more extensive options for content creation. By doing so, Instagram aims to retain its existing user base while attracting new creators who require a platform for more detailed and dynamic storytelling.
This update represents a significant opportunity for content creators to diversify their offerings, expand their audience reach, and engage more meaningfully with viewers. While the new feature is a departure from Instagram’s traditional focus on short-form content, it indicates the platform’s readiness to evolve and cater to the changing digital landscape. It remains to be seen how users and creators will adapt to this new capability and how it will shape content trends in the months to come.