MUMBAI, May 27: The business value of Indian Premier League franchises has surged sharply following another commercially successful season marked by record sponsorships, digital engagement and broadcasting revenues.
Sports business analysts estimate that leading franchises are now valued among the world’s richest cricket brands. Merchandising, global fan bases and streaming partnerships have contributed significantly to revenue growth.
Franchise owners are also investing heavily in overseas cricket leagues, strengthening India’s influence in global T20 cricket markets.
Industry experts believe the IPL’s financial expansion will continue attracting international investors and sports technology partnerships.