Music Industry Witnesses Rise in Independent Artists

Digital platforms help non-film musicians gain nationwide popularity

NEW DELHI, May 29: India’s independent music industry is witnessing rapid growth as digital streaming platforms provide emerging artists with nationwide visibility and commercial opportunities.

Music labels are increasingly signing independent singers, composers and rappers whose songs have gained popularity on social media platforms. Industry experts said younger audiences are now consuming a wider range of music beyond traditional film soundtracks.

Concert organisers are also reporting higher demand for live performances by indie artists in metropolitan cities. Experts believe independent music could become one of the fastest-growing entertainment segments in India.

Music Industry