Jammu, September 22: FICCI FLO Jammu-Kashmir & Ladakh (JKL), in collaboration with Luxuries of Kashmir, inaugurated the third season of its much-awaited lifestyle exhibition “Vibrant Verve Season-3”, a two-day event celebrating luxury, creativity, and festivity, at KC Regalia, Jammu, today.
The exhibition was inaugurated by Mrs. Shieni Sharma, President AWWA Northern Command, who appreciated the initiative of FICCI FLO JKL in bringing together diverse entrepreneurs, artisans, and designers under one platform. She highlighted that such events not only showcase luxury and lifestyle but also empower women entrepreneurs by offering them a space to network and grow.
Speaking on the occasion, Mrs. Aarti Choudhary, President of FICCI FLO JKL, said, “Vibrant Verve is much more than an exhibition; it is a grand celebration of art, culture, and entrepreneurship coming together in a unique blend. Our vision has always been to create a dynamic platform where creativity meets commerce, and where luxury seamlessly aligns with festivity. This initiative is especially close to our hearts because it empowers women-led businesses, giving them the visibility, recognition, and opportunities they deserve to grow and succeed in competitive markets.
“With this edition of Vibrant Verve, we are proud to present an exclusive array of curated collections spanning décor, fashion, jewellery, and accessories. Each exhibit reflects the passion, skill, and innovation of women entrepreneurs, highlighting not only their artistic excellence but also their ability to translate creativity into successful business ventures.
Aarti said, “The USP of this exhibition is that we are actively supporting Farmer Producer Organizations (FPOs) and Self-Help Groups (SHGs), providing them an opportunity to exhibit their products and showcase their skills. This initiative allows women from the rural sector to come onto the same platform as the urban sector, giving them visibility, recognition, and access to a wider market. It is our way of promoting inclusivity, empowering rural women entrepreneurs, and ensuring that their talent and hard work reach discerning audiences in the urban marketplace.
She further said “We believe events like Vibrant Verve are vital in fostering a thriving ecosystem for women entrepreneurs, encouraging networking, collaboration, and mentorship. By bringing together artisans, designers, and business leaders under one roof, we hope to inspire more women to explore entrepreneurship while celebrating the rich cultural and artistic heritage that defines our region.”
With platinum sponsorship from Square Infra Build and silver sponsorship from Nidra Sleep Solutions, the exhibition is set to redefine the lifestyle space in Jammu.
The two-day event, powered by Square Infra Build and supported by the Ministry of MSME, Government of India, brings together renowned brands and local entrepreneurs to showcase their unique creations. Exhibitors from across the country are participating, making this edition of Vibrant Verve one of the most diverse and vibrant showcases in the region.
The event will remain open for visitors on September 22–23, 2025, from 11 AM onwards at KC Regalia, Jammu.
Present on the occasion were core team members Immediate Past Chairperson Mrs. Ruchika Gupta, Past Chairperson and National Initiative Head for Collaborations and Partnership Mrs. Varuna Anand, Sr.Vice Chairperson Mrs. Varsha Bansal, Vice Chairperson Mrs. Rupika Sahai, Secretary Mrs Nandita Bajaj, Jt. Treasurer Mrs. Shipra Aggarwal.