New Delhi, Oct 07 : Patanjali is increasingly making its mark in India’s sports landscape by supporting athletes both financially and nutritionally, combining traditional Ayurvedic wisdom with modern training needs. The company claims its initiatives are aimed at accelerating the development of sports in the country while keeping Indian cultural values alive on the field.
One of Patanjali’s most prominent collaborations is with the Indian hockey team. By providing financial backing, the company helps athletes focus fully on training and tournaments without the burden of monetary constraints. In addition, Patanjali supplies herbal juices, protein shakes, and other natural sports supplements free of chemicals, which are designed to enhance energy, stamina, and accelerate recovery from injuries.
The company has also introduced Ayurveda based therapies at training camps to reduce stress, sharpen focus, and improve overall well being for athletes. After the Indian hockey team’s recent bronze medal wins at the Olympics and Asia Cup, Patanjali’s support aims to help them achieve even greater milestones.
Beyond hockey, Patanjali has a long-standing involvement in traditional Indian sports such as wrestling, having sponsored numerous events in the past. Through this holistic approach of financial aid, nutrition, and wellness therapies, Patanjali seeks to nurture India’s sports culture and empower athletes across disciplines.