24-06-2023 : Commerce and Industry Minister, Piyush Goyal, recently had an interactive session with over 50 highly influential YouTubers in India. The meeting, covered various significant subjects, including the promotion of handicrafts, the benefits of millets, consumer awareness, and more, according to an official statement.
Notable YouTubers who participated in these discussions included Vivek Bindra, Gaurav Chaudhary (Technical Guruji), Viraj Sheth (Co-founder of Monk Entertainment), Ganesh Prasad (Think School), Shlok Srivastava (Tech Burner), Prafull Billore (MBA Chai Wala), and Anushka Rathod (Anushka Rathod Finance), among others. These content creators represent diverse genres and are experts in demystifying various types of content.
The interactive session, known as “SAMPARK SE SAMVAD,” proved to be fruitful, with Minister Piyush Goyal engaging with the YouTubers on a range of topics. The discussions encompassed consumer awareness and protection, with a specific focus on tackling fake websites, as well as cyber security. The participants also explored ways to enhance tourism, popularize handlooms and handicrafts, and create more content highlighting the benefits of millets, among other subjects.
During the meeting, Minister Goyal extended an invitation to the content creators to further promote the five resolutions aimed at transforming India into a developed nation within the next 25 years. This gesture reflects the government’s recognition of the influential role that YouTubers play in reaching and educating a vast audience.
The YouTubers expressed their enthusiasm to produce content on their channels that focuses on government programs and policies, serving as valuable resources for their audiences and countering misinformation by acting as fact-checkers.
The engagement between Piyush Goyal and the top-performing YouTubers exemplifies the government’s effort to connect with influential digital creators and leverage their reach to disseminate important information, raise awareness, and contribute to the nation’s development goals.