Australia, Dec 09 : Australia has become the first country in the world to implement a social media ban for children under 16, a move Prime Minister Anthony Albanese says will ensure young Australians “have a childhood.” The law comes into effect on Wednesday, with Albanese thanking state and territory leaders for their support while acknowledging that some adjustments will be needed during implementation.
“This is the cultural change Australia needs to deliver greater peace of mind for parents and ensure Australian children have a childhood,” Albanese said in a letter to leaders across the country.
Passed by the federal parliament in November 2024, the law requires major social media platforms to take “reasonable steps” to prevent under-16s from opening accounts. Platforms targeted include Facebook, Instagram, Snapchat, Threads, TikTok, Twitch, X, YouTube, Kick, and Reddit, with authorities reserving the right to update the list as needed.
The government’s decision is informed by a 2025 study showing that 96% of children aged 10-15 used social media, with seven out of 10 exposed to harmful content including violent, misogynistic material and content promoting eating disorders or suicide.
Albanese highlighted that the ban places enforcement responsibility entirely on social media companies, and neither children nor parents will face penalties for violations. Platforms that fail to comply risk fines of up to AUD 49.5 million (approximately USD 32.8 million).
In a video message to be shown in schools nationwide, Albanese said the measure aims to protect children from the mental health and wellbeing risks posed by social media’s algorithms and endless feeds, helping them grow up free from undue pressure.