Raghunath Bazar Market has long been a thriving centre of trade and culture. The market, which has a lively ambiance and significant historical background, has been an important economic hub for the city. But this once-thriving marketplace has suffered a number of difficulties recently that have put its very survival in jeopardy. Two main issues are the cause of these challenges: the “Heritage Trail and Beautification of Mubarak Mandi to Raghunath Bazar Project” is running behind schedule, and the direct train connection to Katra has resulted in a considerable drop in tourists. These problems combined have produced a perfect storm that has left store owners and business owners facing never-before-seen difficulties.
The Heritage Trail and Beautification Project was designed with the admirable goal of bringing Jammu’s historic centre back to life. The project aims to boost local businesses and attract more visitors by improving the area’s aesthetic attractiveness and maintaining its cultural legacy. But in spite of its bright future, the project has been beset by numerous missed deadlines and slow development. The local economy has been negatively impacted by these delays, and multiple businesses are on the verge of closing. Due to the project’s slow pace, there have been major logistical disruptions that have drastically decreased foot traffic by 75% and made it difficult for customers to reach the market. This shift in tourist traffic has dealt a severe blow to the local economy, which heavily relies on the influx of pilgrims and visitors. The combined impact of reduced tourism and delayed development projects has left Raghunath Market struggling to survive. Heritage conservation is a delicate balancing act. On one hand, it seeks to preserve the cultural and historical legacy of a place, ensuring that future generations can appreciate its significance. On the other hand, it must consider the economic realities and livelihoods of those who live and work in these areas. Entry points to the market have become nearly inaccessible, creating bottlenecks that deter potential customers. The summer season, which is the peak period for pilgrim tourists, has seen extensive construction work, further disrupting the flow of visitors. This timing is arguably the worst possible, as it coincides with the period when businesses rely on increased foot traffic to make up for slower months. The impact of these delays is not merely an economic statistic; it has a profound human cost. Shopkeepers and business owners, many of whom have operated in Raghunath Market for generations, are now facing existential threats. This decline in commerce is not limited to Raghunath Market alone. Old Jammu City, which includes areas like Upper Bazar, Jain Bazar, and Link Road, has also experienced a downturn. Multiple shops have shut down, and the once-thriving commercial centers now bear the look of ghost towns. The closure of key entry points to the market, such as Super Bazar Road leading to Purani Mandi, Rajtilak Road, and Kanak Mandi, has effectively sealed off the old city for four-wheelers. This situation poses serious concerns about emergency response, as the narrow, congested lanes hinder the movement of ambulances and goods trucks. A more streamlined approach, with a single point of accountability, is essential. Regular progress reviews and clear timelines can help ensure that the project stays on track. Mitigating disruptions is also crucial. Construction work should be planned in a way that minimizes disruptions to the market. This includes scheduling major work during off-peak seasons and ensuring that entry points remain accessible. Temporary pathways and clear signage can help guide customers through the construction zones. Balancing the preservation of cultural heritage with the economic needs of the community is a complex task that requires careful planning, coordination, and community engagement.
The delayed beautification projects and decreased tourism have created significant challenges for the market, pushing many businesses to the brink of closure. However, with a balanced approach that prioritizes both preservation and economic well-being, the market can be revitalized. The government must take proactive steps to address the concerns of the local community, improve coordination and planning, and provide support to affected businesses. By doing so, Raghunath Market can once again thrive as a vibrant hub of commerce and culture, preserving its rich heritage for future generations while ensuring the livelihoods of those who depend on it.