New Delhi, Dec 11: Bollywood superstar Salman Khan has moved the Delhi High Court, seeking legal protection against the unauthorized use of his name, photos, voice, famous dialogues, and signature mannerisms. The Court is scheduled to hear his petition on Thursday.
The actor’s plea highlights growing concerns over the misuse of celebrity identities in the digital and AI era. Salman claims that several platforms and creators have been using his image and voice without permission ranging from AI-generated ads and edited videos to impersonation content causing confusion among fans and potential damage to his brand value.
Salman’s move reflects a broader trend among celebrities who are racing to protect their personality rights amid technological advancements that enable deepfakes, AI-generated speeches, and manipulated videos.
The Delhi High Court has increasingly become the venue for such cases. In the past year, it has granted strong protections to prominent figures including Amitabh Bachchan, Aishwarya Rai Bachchan, Nagarjuna, Anil Kapoor, Abhishek Bachchan, and digital creator Raj Shamani.
Judges have emphasized that while misuse of personal identity especially in deepfakes and misleading content—can harm dignity, mislead the public, and violate privacy and publicity rights, legitimate uses such as satire, news reporting, and artistic expression remain protected under the law.
With this petition, Salman Khan seeks a clear legal framework to safeguard his personality rights, ensuring that no one can exploit his image or identity without authorization.