SRINAGAR, DECEMBER 08: Secretary, Tourism and Culture, Sarmad Hafeez, today held an interaction with the travel operators at SKICC to chalk out the strategy for the promotion of tourism activities in untapped tourist destinations of the valley as well as winter tourism.
Director Tourism, G N Itoo, officers of the tourism department and Youth Services and Sports, and members of various travel and tour associations, winter sports associations and hotelier associations were present on the occasion.
Secretary informed that seventy-five new tourist destinations with huge potential are being tapped in Jammu and Kashmir, of which, thirty-eight destinations are in Kashmir. He said that the tourism department is installing hoardings displaying tourist and adventure areas of Kashmir at airports, metro stations and metropolitan cities of the country to attract domestic as well as international tourists.
Sarmad said the tourism department is promoting the visibility of tourist destinations by utilizing social media and bloggers which can play an effective role to further boosting the tourist influx to the UT.
He impressed upon the participants to make their contribution which will make huge impact on boosting tourism. He invited them to provide innovative suggestions and ideas that would amplify and promote the tourism potential of famous destinations as well as new untapped areas.
Secretary added that skiing will soon be started at Sonamarg and funds have been provided for building skiing lifts there.