MUMBAI, Apr 16: Celebrity endorsements have become a major driver of brand visibility in India’s digital economy. With social media platforms expanding rapidly, brands are increasingly collaborating with actors and influencers to reach targeted audiences.
Personalities like Deepika Padukone and Virat Kohli command massive online followings, making them key assets for marketing campaigns.
Experts say the trend will continue as digital consumption grows, making influencer-driven branding a cornerstone of modern advertising.