NEW DELHI, Apr 21: Streaming platforms are witnessing a sharp rise in viewership for regional content, signaling a shift in audience preferences toward authentic, locally grounded stories.
Platforms such as Netflix and Amazon Prime Video report increased engagement from Tier-2 and Tier-3 cities, where viewers are seeking relatable narratives in their native languages.
Industry analysts attribute this growth to improved internet penetration and the availability of subtitles and dubbing options, which have broadened access to diverse content.
The trend is encouraging content creators to invest more in regional productions, potentially reshaping the digital entertainment ecosystem in India.