SYDNEY, May 15: Women’s sports leagues across football, basketball and cricket secured major sponsorship agreements this week as brands increased investment in rapidly expanding competitions.
Marketing agencies reported significant growth in television ratings and online engagement during recent seasons, encouraging companies to commit larger advertising budgets.
League organisers said new partnerships would improve player salaries, youth development programmes and infrastructure.
Sports business experts described the trend as one of the biggest structural shifts in the global sports economy over the past decade.