Women’s Sports Leagues Gain Commercial Momentum in India
Sponsorship deals and television viewership rise sharply
NEW DELHI, May 28: Women’s sports leagues in India are witnessing significant commercial growth with rising sponsorship investments and television audiences.
Sports marketing agencies reported increased brand interest in women’s cricket, football and kabaddi leagues. Experts said greater media visibility and improved player performances are helping attract wider public support.
Industry observers believe women’s leagues could become a major growth driver for the Indian sports economy over the next decade.
