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Director Agriculture Kashmir Explores the ‘Purple Revolution’ at S.M Farm Allawpora: Lavender, Rosemary, and Geranium Taking Center Stage

SRINAGAR, NOVEMBER 18: Director Agriculture Kashmir Chowdhury Mohammad Iqbal today visited S.M  farm Allawpora to take stock of the overall agriculture scenario including the status of Lavender, rosemary, and geranium like crops at the farm.

He moved to different blocks of the farm and held interaction with the technical staff regarding various on going activities.

Speaking to the farm management, Director said that lavender, geranium, rosemary like crops are  becoming more popular in the valley therefore departmental   farms have to play a lead role in the development of these Aromatic, Medicinal, decorative, culinary herbs. He said kashmir is moving towards  a “Purple Revolution” as more and more young educated farmers are interested in taking these crops on commercial lines.

He said the crops like Lavender, rosemary, geranium are adding new dimensions to the overall agriculture ecosystem in the region.

Pertinently lavender is used to extract oil, which is then utilized to create products like soaps, cosmetics, Fragrances, air fresheners and medications.

He said that from the last few years farmers in the districts of Anantnag, Pulwama, Budgam, Ganderbal and Kupwara have started lavender cultivation under the guidance and technical support of the agriculture department.

He said that under  HADP special project has been approved by the government for the promotion of Aromatic and medicinal crops like lavender. He asked the farmers to come forward and take benefit from the department interventions.

He said the lavender shows promising potential that could contribute to the agri economy of the region.

He also highlighted the importance of awareness among the farming community regarding the benefits of switching over to the crops like lavender.