Music Industry Witnesses Boom in Independent Artists
Social media platforms and short-video applications fuel rapid growth of non-film music across India
MUMBAI, May 26: India’s independent music sector is experiencing unprecedented growth as digital platforms enable emerging singers, composers and lyricists to reach nationwide audiences without relying on traditional film studios.
Music streaming companies reported a sharp rise in regional and independent tracks dominating online charts during the past year. Industry observers say younger audiences increasingly prefer original singles over conventional Bollywood soundtracks.
Social media applications and short form video platforms are playing a critical role in promoting new artists. Several independent musicians have secured international collaborations after viral online success.
Experts believe the independent music movement is reshaping India’s entertainment economy by creating opportunities outside mainstream cinema.
