OTT Platforms Face Pressure Over Rising Subscription Costs
Digital viewers increasingly demand affordable content bundles as competition among streaming companies intensifies
NEW DELHI, May 26: Major streaming platforms operating in India are facing mounting criticism over increasing subscription fees as consumers demand more affordable entertainment options amid rising living costs.
Industry reports indicate that several users are reducing the number of active subscriptions they maintain each month. Analysts believe audience fatigue and overlapping content libraries are affecting long term subscriber growth.
Streaming companies are now exploring lower cost ad-supported plans, regional language expansion and bundled telecom partnerships to retain viewers. Executives say sports broadcasting rights and original series production costs have significantly increased operational expenses.
Media experts believe regional storytelling and family-oriented programming will become central to the next phase of India’s digital entertainment industry.
