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‘Swachhata Hi Seva campaign’ becomes ‘Jan Andolan’: Ritika Trehan

Jammu: Chief Spokesperson BJP Mahila Morcha J&KUT Ritika Trehan along with District President Yuva Morcha Monu Salathia and his team, Neeraj Puri Trikuta Nagar Mandal Pradhan Counsellor 54 Ward Indu Puri Publicity Incharge BJP MM J&K, Dr Shikha Choudhary & other prominent personalities today participated in Swachhata Hi Seva (SHS) campaign being celebrated from 15th September to 2nd October this year under the joint aegis of DDWS & MoHUA for undertaking shramdaan activities aiming to generate jan andolan through community participation; to provide impetus on implementation of SBM; to disseminate the importance of a sampoorna swachh village; to reinforce the concept of Sanitation as everyone’s business; and as a prelude for the Swachh Bharat Diwas (2nd October) with nationwide participation. Ritika said, “From the ramparts of the red fort, our Prime Minister launched this mission of transforming India into a ‘Swachha Bharat’… It is not just about elegance or beauty. It is also about changing our lifestyle and creating a deep behavioural change of responsibility among citizens.”
Speaking on the occasion, Ritika said taking inspiration from Prime Minister, Shri Narendra Modi’s clarion call for Swachhata, till date, over 32 crore individuals have participated in the nationwide campaign over the last 14 days, averaging around 2.3 crore people participation per day across the country.  This ‘Jan Andolan’ is achieving abundant outcomes for the nation including declaration of 75% of India’s villages as ODF Plus i.e., sustaining Open Defecation Free status of villages along with making arrangements for either solid or liquid waste management. It also highlights the unwavering commitment of communities and the Government towards sanitation and cleanliness.
Ritika further said that nearly 15 crore citizens actively participated in Shramdaan, contributing voluntary labor to 3.68 lakh SBM activities. These efforts include cleaning of nearly 5300 beaches, revitalizing 4300 riverbanks and waterfronts, reclaiming over 10,700 legacy waste sites, improving 2400 tourist and iconic destinations, and restoring over 93,000 public spaces. Additionally, over 12,000 water bodies have been cleaned, over 60,000 institutional buildings rejuvenated, and nearly 47,000 garbage-vulnerable sites cleaned. These numbers reflect the unwavering dedication and the power of ‘Jan Andolan’ to bring about rapid transformation, added Ritika.
Ritika claimed that youth – in schools and colleges have shown great enthusiasm in cleaning up their cities, towns and villages, with colleges adopting villages as well. The senior citizens are doing Shramdaan in beaches, parks, public places and playing their part for a clean society. Religious leaders in religious places are getting Shramdaan done. Various bodies like Chambers of Commerce, Red Cross, various trade and agricultural bodies are actively involved in Swachhata activities, added Ritika.
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