FICCI FLO JKL announces Marathon 4.0 in Collaboration with Jammu Tourism, with a purpose to set up Jammu’s First Women’s Skilling Centre
Jammu, September 19, 2026: FICCI FLO Jammu, Kashmir & Ladakh held a press conference today to announce Marathon 4.0, scheduled for 4 October 2026, with the core objective of supporting the establishment of Jammu’s first exclusive Women’s Skilling Centre.
The marathon will start and finish at Four A Resort, following the scenic Four A Resort–Parmandal–Four A Resort circuit. Organised in collaboration with Jammu Tourism, the event will feature 21 KM Half Marathon, 10 KM, 5 KM and 3 KM categories. Manjal Auto is the Prime Platinum Sponsor. With 600+ registrations already received, the marathon is witnessing an encouraging response from runners across the region.
Speaking at the press conference, Varsha Bansal, Chairperson, FICCI FLO JKL, said, “Marathon 4.0 is a marathon with a heart. It is not just about running; it is about creating opportunities for women to learn, become skilled and build sustainable livelihoods. Every step taken on this route will contribute to a larger purpose of women’s empowerment.”
She highlighted that the route was consciously selected in collaboration with Jammu Tourism to showcase and promote the Four A Resort–Parmandal circuit, a beautiful tourism circuit of Jammu. The initiative complements the Government’s efforts towards developing and promoting new tourism circuits in the region.
Kanupriya Garg, Race Director, elaborated on the runner-focused arrangements, including multiple hydration points, medical and safety support, route management and measures to ensure the wellbeing of participants. She also highlighted the significance of introducing this distinctive route and giving runners an opportunity to experience Jammu beyond its conventional city routes.
The press conference was attended by Varsha Bansal, Chairperson, FICCI FLO JKL; Varuna Anand, National Initiative Head – Textiles & Handicrafts; Ruchika Gupta, Past Chairperson; Rupika Sahai, Senior Vice Chairperson; Sona Mehta, Vice Chairperson; Kanupriya Garg, Race Director; and Shipra Agarwal, Treasurer.
With 600+ registrations, FICCI FLO JKL looks forward to bringing together the running community, families, corporates and citizens for a marathon that brings together fitness, tourism, women’s empowerment and social impact.
